Determinant Attribute Analysis: A Tool for new Wood Product Development

Mark W. Trinka, Steven A. Sinclair, Thomas C. Marcin

Abstract


Determinant attribute analysis was employed to identify the physical product characteristics most crucial in the purchase decision process for office furniture substrate materials. Fastener withdrawal strength, surface smoothness, flatness, stiffness (MOE), and edgebanding capability had the most effect on selection decisions. These results were then viewed in terms of the development of a new substrate product and the opportunities that could arise from achieving a superior competitive advantage based on those characteristics. The importance of recognizing customer needs in the new product development process is central to the analysis, and the potential of determinant attribute analysis as a powerful tool for this process is demonstrated.

Keywords


Attribute analysis;new products;spaceboard;furniture substrate materials

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