Softwood Lumber Quality Requirements: Examining the Supplier/Buyer Perception Gap

Stefan Weinfurter, Eric N. Hansen

Abstract


The major objective of this research was to examine the perception gap that exists between suppliers and buyers concerning softwood lumber quality requirements. In general, suppliers know quite well how their customers perceive the importance of service and product quality, but consistently overrate their performance level relative to how they are rated by their customers. The largest perception gaps exist for the various aspects of lumber aesthetics. Therefore, this may be the area on which mills should concentrate to increase their competitiveness.

Keywords


Softwood lumber;lumber quality;perceived lumber quality

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