Softwood Lumber Quality Requirements: Examining the Supplier/Buyer Perception Gap

Authors

  • Stefan Weinfurter
  • Eric N. Hansen

Keywords:

Softwood lumber, lumber quality, perceived lumber quality

Abstract

The major objective of this research was to examine the perception gap that exists between suppliers and buyers concerning softwood lumber quality requirements. In general, suppliers know quite well how their customers perceive the importance of service and product quality, but consistently overrate their performance level relative to how they are rated by their customers. The largest perception gaps exist for the various aspects of lumber aesthetics. Therefore, this may be the area on which mills should concentrate to increase their competitiveness.

References

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Published

2007-06-25

Issue

Number 1 / January 1999

Section

Research Contributions

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